What is Teachable?

Teachable is an online platform that helps people create and sell various digital products, like courses, coaching sessions, and digital downloads. It's designed to be easy to use, so you don't need any technical skills to get started.

With Teachable, you can build professional information products, reach a global audience, and make money from your knowledge.

People use Teachable because it makes creating and selling digital products simple. You can focus on creating great content and growing your business.

How it Started

Teachable started out as a small project called Fedora in 2013.

At the time, creating and selling courses was fairly complicated and took a lot of technical skills. The Teachable team set out to give creators the ability to self-host content, rather than putting products on marketplaces like Udemy where they weren't in control.

So they built a platform that made it easy for anyone to sell courses on their own site.

Now, Teachable has branched out and grown into a full-featured platform that supports various types of digital products, from courses to communities.

As Seen on '60 Day Hustle'

If you saw Teachable featured on 60 Day Hustle, you already know how powerful it can be for building an online business. The show, airing on Amazon Prime, follows contestants as they compete to grow their businesses with expert mentoring over 60 days, with a grand prize of $100,000.

Teachable partnered with 60 Day Hustle to showcase how its platform can help entrepreneurs like you turn your knowledge into a profitable business.

Whether you're inspired by the show or just curious about Teachable, it's a perfect time to explore the platform. So let's dive into what Teachable is all about!

Why Teachable is Different

To explain what Teachable is, it's easiest to compare it to other types of online learning platforms. There are a few key differences compared to its main competitors.

Teachable vs Course Marketplaces

With marketplace sites like Udemy, Coursera, and Skillshare, course creators offer their products on a shared platform. The benefits of these sites is they provide exposure, but it also means you're competing with thousands of other courses on the same page.

With Teachable, you host your own products on a dedicated website. That gives you complete control over your branding, pricing and customer relationships. It also makes you look more professional and helps you build a direct connection with your audience.

Teachable vs LMS Plugins

Plugins like LearnDash and Tutor LMS are designed to integrate with WordPress, giving you the flexibility to build courses directly on your website. However, they require a good deal of technical knowledge to set up and manage.

Teachable is different because it's an all-in-one platform. You don't need to worry about hosting, security, or technical maintenance like you would with other learning management systems. Everything is handled for you, so you can focus on creating and selling your content.

Teachable vs Paid Fanbases

Platforms like Patreon are great for offering recurring memberships and exclusive content to your fans. Usually fans subscribe to get special content, but these platforms don't work as well if you want to offer standalone products like courses or coaching programs.

With Teachable, you can offer similar membership content, plus standalone products. That flexibility means you can diversify your income streams and cater to different types of customers.

What You Can Sell

Teachable isn't just for courses. You can sell a variety of digital products, meaning you can diversify your business and have multiple incomes streams.

• Courses - Create and sell comprehensive online courses. Include content like videos, PDFs and quizzes to engage your students and improve their learning experience.

• Coaching - Offer one-on-one or group coaching sessions. Teachable makes it easy to schedule sessions and manage your coaching business, letting you provide personalised guidance and support for students.

• Downloads - Sell digital downloads like eBooks, templates, and guides. These products are great for providing valuable resources to your audience and generating extra income.

• Community - Create a community around your content. You can offer access to exclusive spaces where members can interact, share insights, and support each other as part of your offering.

• Memberships - Offer subscription-based memberships that provide ongoing access to your content, organised under multiple tiers/options. Memberships are a great way to build a loyal customer base and generate recurring revenue.

• Bundles - Combine multiple products into bundles to offer more value to your customers. Bundles can include courses, coaching sessions, and digital downloads, all packaged together as one product.

How to Monetise Your Knowledge

Teachable offers such a variety of product types that it can be hard to know where to start. Here are the main ways Teachable creators monetise their expertise.

Strategy #1: Teach people with a course

Creating an online course is one of the simplest ways to share your knowledge and earn money. You'd create a curriculum focused on helping your audience achieve one main outcome, then sell access to students.

Strategy #2: Offer 1-on-1 coaching sessions

You can connect Teachable with a scheduler like Calendly to offer private coaching sessions as a service. This is a great option if you have expertise that requires more hands-on guidance. You can set your rates and schedule sessions from inside Teachable.

Strategy #3: Offer group coaching

If you have a larger audience that needs your help, you might consider offering group coaching sessions. These sessions allow you to work with multiple clients at once, providing guidance on a group video call. People would pay a recurring fee to keep accessing the sessions.

Strategy #4: Create a VIP membership

Heard of Patreon? You can create a similar VIP membership on Teachable. This would allow you to offer exclusive content like behind-the-scenes videos, early access to new courses, and live Q&A sessions. Members would pay a monthly fee for access, giving you a steady stream of recurring revenue.

Strategy #5: Sell a high-ticket program

If you have high-value expertise to share, consider creating a high-ticket program. These programs often combine elements like courses, coaching and exclusive community areas. You might frame this as a bootcamp, charging a premium price for access.

Strategy #6: Create a mastermind group

A mastermind group is a small group that meets regularly to support each other and work towards a common goal. You can sell a mastermind subscription on Teachable, then arrange regular sessions with members via Zoom or in person.

How to Promote Teachable Products

What is Teachable? It's the full package for online creators…

So once you've created your digital products on Teachable, the next step is to promote them. Here are some strategies to help you reach a wider audience once you've launched.

Build a Professional Website on Teachable

Teachable isn't just a course platform – it also lets you build a professional website. You can create a home page, sales pages, and more, all inside Teachable.

When the time comes, you can find lots of great site-design resources on their blog:

• How to Set Up Your Teachable School

• Build a Beautiful Online Course Homepage

• Best Online Course Sales Page Examples

A well-designed website makes a strong first impression and helps convert visitors into customers. Once your site is set up, you're ready to share the link anywhere you have an online presence.

Share Your School With Your Audience

If you already have a social media following, make sure to add your Teachable school to your bio or LinkTree. This is a great way to start generating traffic and interest in your offerings. By including a link in your bio, you make it easy for your followers to find and enroll in your courses or coaching sessions.

Create an Affiliate Program

Teachable has a built-in affiliate feature, which is a great way to expand your reach. An affiliate program means that others can promote your courses for you, in exchange for a commission on sales. This is a powerful way to grow your business, especially if your audience includes other creators who can spread the word to their own followers.

Examples of Teachable Websites

Here are some examples of established Teachable websites:

• AI Crash Course - A course on how to create an online course using Teachable's AI tools, featuring video lessons, quizzes, and practical exercises.

• Becoming the Brand - A branding course that helps entrepreneurs build and promote their personal brands.

• Kaye Putnam - A psychology-driven brand strategist offering courses and coaching on brand building and marketing.

• StackSkills - A platform offering a wide range of courses on technology, business, and personal development.

• Personal Branding with Video - A course that teaches how to create compelling video content to build a personal brand.

These examples show the flexibility of Teachable and how it can be used to create a variety of digital products and courses. Each of these sites has a unique layout and design, which is possible thanks to Teachable's site-building tools.

You can also find a lot more Teachable examples on our dedicated directory.

Key Features

Teachable offers a variety of features that make it a powerful platform for creating and selling digital products. Here are some of the key features that set Teachable apart:

• Site Builder - Teachable includes a full site builder that lets you create a professional-looking website without any coding skills. Customise your site's design, layout, and branding to match your own style.

• AI Content Generators - Teachable's AI tools help you create content more efficiently. Use AI to generate course outlines, video scripts, quizzes, and more, saving you time and effort.

• Payment Processing - Teachable handles all payment processing, allowing you to accept payments from students around the world with low fees. Payments are processed securely, and you can set your pricing in multiple currencies.

• Affiliate Marketing - Teachable's built-in affiliate marketing tools let you create an affiliate program to help promote your courses. Track affiliate sales and pay commissions easily, expanding your reach through word-of-mouth marketing.

• Student Rewards - Engage and motivate your students with rewards and incentives. Teachable allows you to offer certificates of completion, badges, and other rewards to recognize students' achievements.

• Certificates - Create and issue automatic certificates to students who complete your courses. Certificates can be branded with your logo and designed to match your course's theme.

• Compliance - Teachable ensures your site is compliant with global regulations, including GDPR. They provide default terms of use and privacy policy templates that you can customise. This means you can focus on your content, knowing that your site meets all necessary legal requirements.

• Upsell Funnels - Increase your revenue by offering upsells and cross-sells to your students. Teachable's upsell funnels make it easy to promote additional products or services at the right time.

• Quizzes - Enhance your courses with quizzes to test your students' knowledge and reinforce learning. Quizzes can be customised with multiple question types and integrated seamlessly into your course content.

• Drip Content - Deliver your course content over time with Teachable's drip content feature. Schedule the release of lessons and modules to keep students engaged and ensure a structured learning experience.

These are just some of the features Teachable offers. There are so many more tools and options to explore. You can check them all out when you create a free account.

Costs of Teachable

Teachable offers several pricing plans to fit different needs and budgets. Here’s an overview of the available plans.

• Free Plan - Perfect for beginners who want to test the waters. Includes basic features like course creation, up to 10 students, and basic quizzes. Note there is a transaction fee for each sale. Explore the Free plan →

• Basic Plan - Includes all Free plan features, plus lower transaction fees, no student limits, custom domain, drip content and more. Explore the Basic plan →

• Pro Plan - Offers more features and support to help you scale, with no transaction fees. Includes all Basic plan features plus advanced reports, certificates, course compliance, and an affiliate program. Explore the Pro plan →

• Pro+ Plan - Ideal for when you need more products or custom user roles, but you don't need the full Business plan upgrade. Explore the Pro+ plan →

• Business Plan - Designed for enterprise-level users. Includes all Pro+ plan features plus unlimited admin seats, bulk student enrollment, and advanced theme customisations. Explore the Business plan →

If you need help figuring out which plan you need, check out our detailed comparison of all Teachable pricing plans in 2024. We've also included a free quiz to help!